lilt website redesign

I collaborated with the product and marketing teams to understand the core needs of Lilt’s target audience. For the Why Lilt page, the focus was on demonstrating the value and benefits of the platform. The Pricing page required clear, straightforward communication of Lilt’s pricing tiers, while the Lilt vs Competitors page needed to provide a detailed, side-by-side comparison of Lilt’s offerings versus its main competitors.

To ensure a cohesive user experience, I worked with the branding team to align the design across all three pages, ensuring consistency in color schemes, typography, and visual elements. Each page maintained its individual focus while adhering to the overarching brand guidelines, ensuring a seamless experience for users as they navigated the site.

For the Pricing and Why Lilt pages, I simplified the information to allow users to easily compare plans and understand Lilt’s core benefits. On the Lilt vs Competitors page, I structured the content so that users could easily navigate between Lilt’s offerings and those of its competitors, using interactive features like battle cards and comparison charts.

The Why Lilt page included interactive elements such as battle cards, hover effects, and dynamic tabs to highlight Lilt’s advantages. Clicking on a battle card would take users to the Lilt vs Competitors page, where they could dive deeper into a direct comparison. On the Lilt vs Competitors page, I incorporated comparison charts and quotes from Lilt’s existing partners to visually and emotionally reinforce the platform’s strengths.

The design of all three pages aimed to maximize user engagement and conversions. The Pricing page was streamlined for easy decision-making, the Why Lilt page clearly outlined the reasons why enterprises should choose Lilt, and the Lilt vs Competitors page provided an easy-to-understand, data-driven comparison to help potential clients make an informed choice.